We think our cola is the best around.
Ubuntu was the UK’s first Fairtrade cola, in 2007, and we’ve been supporting Fairtrade sugar farmers ever since.
Ubuntu is ethical cola that tastes great.
What does Ubuntu mean?
Ubuntu is a sub-Saharan philosophy. It means human kindness, or the essence of being human.
In the words of Archbishop Desmond Tutu, “We think of ourselves far too frequently as just individuals, separated from one another, whereas you are connected and what you do affects the whole world”.
By sourcing Fairtrade sugar from around the world, we are part of a global community.
Community means looking after each other, and that’s why we pay a fair price.
People drink our cola the world over, from the hot streets of Rome, to the icy shores of Sweden. From Hong Kong to Portugal’s BOOM festival. We think that’s pretty neat, and it sums us up very nicely – a global community of Ubuntu lovers.
Our work in Malawi
Buying our product means that you're supporting the farmers who made it possible.
As well as a Fairtrade minimum price and good working conditions, Fairtrade farmers receive an additional premium.
This can be put towards the development of the farmers’ communities by setting up schools, buying medical supplies or building new infrastructures.
For the last few years, in co-operation with Vagamondi, Ubuntu has helped build several much-needed wells each year in villages surrounding the KCG co-operative.